Behind the Scenes: Jayna Lidan's 2026 Fashion Show at The Fashion Effect Runway (2026)

There’s something undeniably magnetic about the quiet chaos of a fashion show’s backstage. I’ve always found it more compelling than the polished runway itself—the raw energy of last-minute adjustments, the hum of creativity, the way people transform from ordinary to extraordinary in minutes. Last week’s The Fashion Effect show in Des Moines was no exception. While the headlines might have focused on the models strutting down the catwalk, it was the behind-the-scenes alchemy that truly captivated me. Watching a teenager meticulously apply glitter spray to a jacket while another frantically adjusted a ribbon on a denim vest felt like witnessing the birth of a thousand tiny revolutions. This isn’t just about clothes; it’s about identity, confidence, and the kind of self-expression that can only happen when you’re fully immersed in the moment.

What makes these events so fascinating is how they blur the line between education and artistry. The Fashion Effect isn’t just a showcase—it’s a crucible where young creatives are forged. I’ve seen countless programs that claim to nurture talent, but this one feels different. There’s a palpable sense of ownership among the students, as if they’re not just modeling but co-creating. Take the moment when Ena Naonady, the designer, was fixing a necklace on Malkia Mbuvi. It wasn’t a transactional interaction; it was a dialogue. A detail like that speaks volumes about the collaborative spirit here. In an industry often dominated by egos, this kind of mutual respect is rare and refreshing. It’s the kind of environment where someone like Zander Ketchum, with his glitter-sprayed outfit, might just discover his voice.

And then there’s the magic of transformation. I’ve written before about how fashion is a language, but watching these students become their own characters on the runway makes that idea visceral. When Haysle Cash walked the runway, their confidence wasn’t just in the clothes—it was in the entire journey from dressing room to spotlight. It’s easy to underestimate the psychological impact of such experiences. For someone like Achan Maker, taking a selfie in the dressing room before the show, this isn’t just a photo; it’s a snapshot of self-discovery. These moments are where identities are tested, redefined, and sometimes, finally understood.

But here’s what many people don’t realize: events like The Fashion Effect are quietly reshaping the future of fashion education. In a world increasingly dominated by digital trends and fast fashion, programs that emphasize hands-on learning and community are becoming vital. The fact that Morghan Jackson, a local designer, was posing with Jurmanee Ewing suggests a growing network of mentors and mentees. This isn’t just about creating clothes—it’s about building a legacy. I can’t help but wonder how many of these students will one day be the ones dictating the industry’s direction, armed with the lessons learned in a Des Moines dressing room.

What this really suggests is that the next generation of fashion leaders isn’t being trained in ivory towers or high-end studios. They’re being shaped in places like The Shop, where the stakes are lower but the passion is higher. As I watched the crowd cheer for Prince Hussein and Sedona Helmke, I was struck by how inclusive the experience felt. This isn’t a spectacle for the elite; it’s a celebration of potential. And that, to me, is the most powerful statement of all. The future of fashion isn’t in the runways of Paris or Milan—it’s in the hands of kids who still believe in the magic of a glitter spray can and a well-tied ribbon.

Behind the Scenes: Jayna Lidan's 2026 Fashion Show at The Fashion Effect Runway (2026)

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